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O+D collaborated with the Vortex marketing team to develop the concept and final designs for the creation of the Vortex trade show program. The new look ensured that the Vortex brand was consistent across all their national and international events.

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Vortex requested the design look clean, use the bold corporate colours, and include large format images to provide a backdrop for their 3d products. This approach matched the branding on the Vortex print and online material.

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The focal point for the exhibits was the Vortex Watermark - a digital water display - which mesmerized visitors with the sight and sound of dancing water patterns.

 

Large format digital graphics, featuring captivating images of their products, provided a stunning visual backdrop.

 

At floor level, Vortex's product lines and services could be accessed through personal touch screens in the water park design centre area.

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The overall design was modular to suit the various standard trade show exhibit spaces, from 3m x 3m, and increasing in size for varying spaces up to 9m x 9m.

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